Sunday, 7 April 2013

How Bounce Rate will effect your Website SEO


Reduce Bounce Rate

Reduce bounce rate is the goal for every blogger who is chasing the target of making it’s blog successful. Before discussing about how & why to Reduce bounce rate of blog, first we have to know What is Bounce Rate ? Read the description below…
What is Bounce Rate ?
I am Describing in my Words…
” Bounce Rate is the percentage of visitors who visit blogs or websites through landing page and leave the blog or website without viewing or visiting more pages “.
How Much Bounce Rate is Good or Bad ?
The image below will describe you…
Reduce Bounce Rate
How to Calculate Bounce Rate of Your Blog ?
Bounce Rate = Total number of visitors viewing only 1 page / Total number of all visits on the blog
If your blog has received 1,000 total visits / month and 500 of them has bounced from the blog
Then Your Bounce Rate will be 500 / 1,000 = 0.50 ( 50 % )
What Factors really affects the Bounce Rate ? 
  • Written Content
  • Blog  Navigation
  • Design of the Blog
  • Used Pop ups in the Blogs
  • Placing Ad banners in the Blog

10 Sure Tips to Reduce Bounce Rate of your Blog

If your blog is facing the problem of high bounce rate then don’t worry about to Reduce Bounce Rate of your blog.
Here we are describing about some useful tips which may help you to Reduce bounce rate of your blog.
Read tips to reduce bounce rate based on my experience.
1 – Write Information Rich Content
If your written blog post has poor quality content, then definitely reader has no more things to read in your blog, this may not encourage the readers of your blog to read more posts.
To Solve this problem you have to do great research before writing the posts, So you can share more useful information with your blog posts to reduce bounce rate.

Remember… Writing useful content is not enough only, but for this there should be step by step description also must to give 5 stars to your information full content.
For This I would like to recommend you to note down points on which readers have some confusion and give them solution for those points one by one in your blog posts.
This will definitely help you to reduce bounce rate of your blog in terms of Content rich blog.
2 – Provide Better or Proper Navigation
Thinking about to proper navigation of your blog will lead to help you to reduce bounce rate easily.
Most of the blogs has lot of first time visitors, but most of the time they fail to convert their first time visitor in to permanent readers because there is the poor navigation in their blogs.
Question – Do you know ? Why lot of Bloggers has not attractive blog Navigation ?
Answer - Because they use free WordPress Themes or any other free platforms which has nothing for users interaction.
Solution – They should choose the Premium WordPress Themes, because most of the premium WordPress themes has lot in its design to bring reader from one page to more pages of their blogs to Reduce Bounce Rate quickly.

If bloggers use Premium WP Themes just like Theme Junkie, then they will definitely got success to Reduce Bounce Rate of thei blogs.
3 – External Links 
Now the next point bloggers  must consider to Reduce Bounce Rate of the Blogs.
Bloggers must remember to open external links in new tabs, I always do my maximum efforts to open external links in new tab.
I know lot of bloggers in the world are not doing this… But In my view they should do this.
Bloggers who use WordPress as their blogging platform, can do this without any coding, because when you will add any external link in the post, WordPress offers you to tick to choose the option to open external links in new tab.

4 – Your Blogs Loading Time
If your blogs loading time is high then this may harm your blog, because this descreases the interest of the reader in your blog & this may be the cause of high bounce rate.
Some times slow loading speed Iritates the readers & they leave your blog without visiting more posts & cause high bounce rate, So for this try to Increas loading speed to reduce bounce rate of your blog.
If you want to reduce bounce rate of your blog, then just purchase web hosting service with fast speed because If your blogs loads faster then this will definitely reduce bounce rate of your blog.
5 – Must Use 3 Plugins
Use of the top 3 plugins which are very popular to reduce bounce rate of any blog.
All the above mentioned plugins may play very unique role to reduce bounce rate of blogs, beause at the side and at the bottom of the posts we can use above 3 plugins to show more written posts which may attract the visitors to read more blog posts & finally result in to reduce bounce rate of blog.
6 – Inter Linking the Posts
Be sure that your written posts are inter linked or not ?
If you write any new post then always remember to add at least minimum 3 old posts to every new post.
I always try to Inter link my old 5 – 7 posts with my new posts.
Finding related content with the help of Inter linking the posts will definitely increase the readers engagement on your blog and then this will reduce bounce rate of the blog.

7 – Increase the Search Engine Ranking
If bloggers are getting traffic from the search engines for the targeted keywords then this may give them loyal readers who is actual information seeker and this will give your blog more page views from same visitor.
Intelligent bloggers always try to get maximum traffic from the search engine to reduce bounce rate of their blog, they always focus on the On Page SEO Techniques to get higher search rankings for their blogs to get loyal readers to reduce boucne rate of blog.

8 – Write Short Paragraphs
If you have lot to write and want to describe most of related things in the same posts, then Remember one thing you should describe the topic in various and small paragraphs.
Long Paragraphs may loss the readers interest on your blog post  & cause high bounce rate.
You should write short paragraphs which contains maximum 3- 4 sentences in it to reduce bounce rate easily.
9 – Write On Single Niche Topic
If bloggers write about lot of topics which are not inter related with each other then they lost their first time visitor.
I observed, to reduce bounce rate you must write your blog on single topic, So your readers can find more content on similar topic about which they are searching on the net.


10 – Ad Placement & Pop Ups
Be selective to use advertisements on your blog, your blog should not be full of various ads, specially in between the content.
If you are using Adsense, then make sure you must show single ad on single screen view of any page of posts.
Blogs which are full of advertisements & affiliate banners lost their visitor very soon..
And we all know no one blogger want to miss their reader to go….
Avoid use of lot of Ad banners & Pop ups in your blog to reduce bounce rate.
I always apply above techniques to reduce bounce rate of my blog, And I am strongly sure your will be able to reduce bounce rate of your blog by following above tips. If you like these tips to Reduce bounce rate of your blog then Please share this post.
If you have some more tips to reduce bounce rate then please share in comments. Thanks for reading tips about to reduce bounce rate of your blog.

17 comments:

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