Video is what ? it is a medium
for telling or giving information to viewers about what they are seeking to
find or to learn, because there are many things in the world of internet, for
which we need some practical assement in understanding what they are ?
So creating a video for the
visitors, who can understand the fact you are giving information to them. So
Video Marketing plays a vital role in optimization of your work on the very
big competiton platform on Internet. So if you are providing Video marketing
services then the first thing you need to understand is that what people’s are
choosing and quality of video.
So for optimization of video on
the platform like Youtube, Vimeo and many more is a big chalange for you. For
this, you need to follow some steps, to which leads you to understand the
Visitors needs by providing them relevent and quality videos to understand your
business by doing video seo optimization.
We all know that local SEO of a
business is greatly benefited by getting listed in online business directories,
like Yelp, Hotfrog, Foursquare and many more. Once you have listed your
business with a reputed online business directory, chances of your business
getting higher visibility in the SERPs increase when searched with relevant
keywords. However, there are other effective ways too. One such example is the
world’s second largest search engine, YouTube. Don’t you believe it?
Statistics show that 17% of
people spend less than four seconds on a website, but they are willing to spend
2.7 minutes watching a video online. Knowing that the average television
commercial is 15-30 seconds long, think of what you could do with the
attention-span-eternity that is 2.7 minutes of video engagement gold.
Video is powerful.
But if a video plays and no one
is there to hear it, does it make a sound?
Here are four steps to uploading
video to YouTube and optimizing it for search:
1) Upload short and high qaulity Video: The
easiest part of creating a video for YouTube is uploading it to the site.
YouTube accepts videos in almost all video file formats, but double check that
yours is among those that it approves
2) Perform keyword research for better
optimization: Google reads words to discern what content is about, so using
exact search query phrases to describe your content will go a long way in
helping to get your content ranked on page one. Learn how to research keywords,
pick one keyword phrase to target per video, then put your keyword phrase in
your video Title, Description, and file name (ie: keyword-rich-name.mov).
3)
Add a title and description
for video SEO:
The title should
be concise and catchy like an advertising headline. The description should
provide enough information for people to decide whether they want to commit to
viewing your video.
The description
is where you also include the details viewers will need to ask for more
information or purchase what you're selling.
4) Tumbnail Image : Choose that kind of
thumbnail image, which is attracting for the Visitors and don’t forget it must
be relevant.
5) Embbed with website: After uploading
your video, for better Youtube Video SEO, you need to embeed the video on your
website, with youtube automatic generated script code.
